Applied Attention

Collections / Plural Strength

Plural Strength

Strong. Fast. Flexible. The athletics line: very motivational statements on very comfortable athletic clothing, made to move in and made to live in.

Plural Strength flagship tee worn, front and back: Strong. Fast. Flexible. across the front, the Plural Strength stamp at the back of the neck

The Flagship

The first piece is the creed itself. Strong. Fast. Flexible. across the front, the Plural Strength stamp at the back of the neck, and the Applied Attention neck label inside. Strength in all forms: the mountain, the water, the roots.

The line is being built piece by piece on purposefully selected garments. Pieces land here as they are proven.

Plural Strength flagship tee for men: STRONG. FAST. FLEXIBLE. in grit block letters across the chest

His Lands Next

The men's classic fit in Athletic Heather: the same creed in grit block letters, the stamp at the back of the neck, the label inside. The first one is in production now. The listing lands when it is in hand and proven.

The First Piece

  1. 01Front: the line, low across the chest.
  2. 02Back: the stamp at the neck.
  3. 03Inside: the Applied Attention neck label.

The women's relaxed tee is live now in Athletic Heather, S to 3XL, $36. Shop it on Etsy.